Even if you have the most brilliant social media strategy and are constantly bringing new faces through the door, it will be hard to stay profitable if unpaid merchandise walks out behind them. New technologies are helping businesses decrease their losses by either preventing crimes before they happen or catching shoplifters in the act. However, it is essential to select the right product for your industry and business model as well as actively use the technology in your day-to-day operations.

Here are five technologies that can help you prevent shoplifters:

  1. Video analytics. This software can be paired with security cameras allowing retailers an innovative, real-time way to analyze your surveillance. It identifies and detects when suspicious activity occurs, such as a customer walking out of the store with unpaid merchandise, and concealment of goods on the sales floor, and allows merchants to go directly to the incident on video, saving hours of monitoring and reviewing. “You can also integrate the technology with a point of sale system to catch financial losses at the register, such as an employee making bad choices or a cashier working in cahoots with another thief,” says Garth Gasse, director of assets protection for the Retail Industry Leaders Association.

Read the top four on Entreprenuer.com

Source: Entrepreneur.com